Behold the trailer for the new Robert Rodriguez film, "Machete":
Official trailer link
There's a great story behind this film. As you may recall, several fake trailers were made for the Rodriquez/Tarantino retro film project, "Grindhouse", including one for a "film" called "Machete". The response to the "Machete" trailer was so overwhelmingly positive that the decision was made to go ahead and turn it into a real film.
The whole idea of producing fake trailers turned out to be a stroke of genius, whether intentional or unintentional, as it allowed the filmmakers and the studio to essentially get a well-informed public vote on ideas for feature films, and at the same time, cultivate awareness and generate excitement for one of the potential films with a lot more than a synopsis.
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