For those of you unfamiliar with Panavision, it's one of the oldest and most illustrious companies in Hollywood. It was established in the early 1950s as a result of the studios banding together to halt the eroding effect of television on cinema audiences. The studios decided the only way to do it was give audiences a bigger incentive -- literally speaking.
History of Panavision
The Panascout app allows anyone to scout locations and view locations through the eyes of a cinematograpgher. When you take a photo of a location using the Panascout app, you can capture your image metadata: GPS data, compass heading and the date and time. But the coolest feature is the ability to frame photos in a variety of aspect ratios, including 2.40 (anamorphic), 1.85 (Super 35mm) and 1.78 (16x9).
For more info, visit the Panascout website.
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